About Ed Psych Now

Ed Psych Now was founded by Dr Cobb, who leads it. She has a doctorate in educational psychology and is a registered practitioner psychologist member of the Association of Educational Psychologists (AEP).

Before becoming an educational psychologist, Dr Cobb was a teacher, working with learners of every age, from the early years through primary and secondary to adults, in a wide range of settings. Her years as a teacher mean she understands both the strengths and the challenges of a classroom. Today she works as an educational psychologist for a local authority and in her own private practice.

Dr Cobb is also a mother, and she brings the empathy and understanding that come with being a parent to her work with families.

Dr Cobb's aim with Ed Psych Now is to distil her years of experience into something parents and carers can use. When you're struggling to support a child in difficulty, it can be hard to know where to start. The Clear Picture questionnaire and report structure are informed by educational psychology knowledge and experience, so you get curated, carefully chosen information you can trust. Rose wants you to feel you have a safe pair of hands as you try to find a way through.

Our values

Everything we do starts from one belief: every parent and carer should have a way to access support when their child is finding school hard. Professionals can help, but it is hard to see an educational psychologist as they often have waiting lists of months, and it can be expensive. Ed Psych Now was created to give families a calm, structured way to bring together what they've noticed, think about the salient points, and produce a report that is easier to see and easier to share with school or other professionals.

A way in to support

Every parent should have a way to get support when school feels hard. We keep it affordable and simple to start, so you don't have to wait months to begin thinking things through.

Thinking time, not quick fixes

The value is in the thinking time. We give you space to reflect at your own pace, because careful thinking helps more than a rushed answer.

No blame

When a child is finding school hard, nobody is to blame: not your child, not you and not the school. We look at the whole picture with kindness.

Honest and careful

We're clear about what we offer and what we don't. Our reports are not diagnoses, and every Clear Picture is reviewed and edited by a registered educational psychologist.

Plain and practical

We write in plain language, so what you get is easy to read and easy to share with school or anyone else you choose.

“As an educational psychologist, and a parent myself, I know how worrying it is when your child is struggling at school, and how easily you can end up feeling stuck, unsure what to try or whether anything will help. I created Ed Psych Now to help you find the right questions to ask, what to think about, and where a small step or closer look could make a difference, without the cost of a full private assessment. These questions are where I’d start thinking it through with you.”

Find out more

You can read more about Rose's wider work at www.intuitapsychology.com.

Get your Clear Picture · £245 How Clear Picture works

Ed Psych Now is a trading name of Intuita Psychology Ltd, registered in England and Wales, company no. 17395003. Registered office: Suite A, 82 James Carter Road, Mildenhall IP28 7DE.